Created individual languages for all the leading digital sub-brands (sports, entertainment, tv, news). They were strong enough to speak for themselves and subtle enough to look part of the same family still.
Conceptboards built by bringing together brand's priorities and analog references
Preferences and priorities maps created through stakeholders expectations alignment
Brand's ecosystem map to clear the picture of where the brand was and where we wanted it to be.
Analysis of the digital structure and style to recommend what could change to enhance coherence and avoid monotony.
